Each font has its own distinctive personality and holds the power to transform a design all by itself. Design pubs spew historical and/or psycho-analytical breakdowns of a particular fonts and font families. There was even a movie on Helvetica. Designers love to play their favorites - some of my former colleagues have even dressed up as fonts for Halloween. Only a graphic designer would come up with something like that. Here's a funny breakdown on fonts courtesy of typocalypse:
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