burger virgins
BK is catching some flak for its Burger Virgins campaign. Flak is what they want of course. But who should be offended more - virgins or Thais?
yao ming tranformer
First Yao Ming does a funny T-Mobile commercial:
Almost as funny as his old Visa commercial:
Now he's a Transformer. Just in time for xmas...or chinese new year. This plastic bball transforms into yao with wings.
marketing is dead...
...or at least the old world of marketing is dead. This was the main theme of Seth Godin's recent webinar that I attended. From before the "Mad Men" days up until now, advertisers' bread n' butter relied on interrupting people's time. Buy up TV commercial time, radio spots and print adspace and expect a majority of people to pay attention. Now, media has been fragmented into a billion outlets (hundreds of tv channels and millions of websites) making it impossible to interrupt people's time. Moreover, people don't want their time interrupted. Godin draws parallels to the industrial revolution - in this case, power has shifted to the consumer via technology. They have the power in controlling their own media programming. Less and less people are going to find your Time magazine ad or watch your prime time tv commercial. Want to bombard people with email ads? Spam filters are everyone's best friend. Direct mass marketing is not what it used to be.
So how do you connect with consumers? Godin presents an analogy with finding a mate. You can go to a bar and ask someone to marry you...and if you get rejected, you keep asking people until one person finally says yes. Or you can ask someone on a date, develop an intimate relationship and eventually move towards marriage. This points to his theory that marketers need to develop a more intimate, personable and interactive relationship with consumers who are craving authenticity. Some of this points to social networking but its more about developing stategies to target a variety of markets and bringing them to your site. Create a forum of social discussion about your brand and product line. Capitalize on the fact that people are consumed with web interaction. A premium is placed in the actual product rather than creating a "story" about a product. Yelling offers in their face is akin to yelling at a wall.
yummy
Gassed about those escalating gas prices? Stockholm-based Acne Advertising's clean enough to drink campaign promoting biofuel.
brand tags
Check out Noah Brier's Brand Tags site . It operates under the philosophy that "a brand exists entirely in people's heads." You can view consumer opinions of various brands by format of tags.
message from optimus
This is a cool promotion (for TF heads) for the Transformers movie on DVD.
Send a message to a fellow TF head from Optimus Prime.
apple ad 1977
Found this on Silver Mac. As they observantly point out - notice the apple picture on the wall and the basket of apples/oranges on the kitchen counter.
TOTO toilet ad campaign
On my first visit to Japan, I took a camera inside my in-laws' bathroom. And much to my wife's embarrassment, I took a picture of their toilet. That was quite a first impression to make upon my bewildered hosts. But I couldn't help it. The Japanese have the most advanced toilets in the world. And I just wanted a snapshot of the toilet's control panel which allowed adjustments to a crazy number of features including bidet, shower, warm air and seat warmer options. And I was told it didn't even feature the most cutting edge toilet technology.
Toto makes some toilets that even open their lid when sensing a person nearby, then flushes and closes lid automatically after use. Then there's the models with an MP3 player - either for entertainment or to cover the sounds of bashful poopers. Here's their cute "Clean is Happy" ad campaign for new products.
I can imagine that my butt would smile if had the pleasure to use their wonderful washlets.
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