As the Olympics draw to a close, lets look at the recent history of Olympics logos. ISO50 has some nice commentary reflecting on how each logo reflects its host country and the era of design at that time. The 2012 London logo by Wolff Olins is drawing a lot of hate. I disliked it at first, but its growing on me simply because it is very different from past olympic logos. Its so 80's. The colors and shapes remind me of those obnoxious 80s inspired tshirts worn by hipsters. Seems appropriate for London. Love it or hate it, the logo elicits a reaction and is memorable either way. It works well as a mark at different scales and for different applications. The shapes have movement and butting shapes suggest competition of sport.
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